Every now and then I’ll be driving around Sydney when I get a reminder of the very first agency I worked for and one of my first logo/identity projects. It has been over 10 years since I designed this logo and it’s nice to see that it is still being used the way I originally intended on their vehicles, big and definitely creating awareness for the brand. (see original mock-up image above).
Although the company changed their name to Infinity Fire Protection back in 2009 the brand mark is very distinguishable and remains a key part of the companies vehicle livery.